At Your (Self-) Service
Tuesday, April 22nd, 2008
A recent article on MSN.com tells of the rise of self-service checkouts and kiosks. If you listen to the marketing people–and somebody’s got to be listening to them, given that everything from gas stations to doctors’ offices now offers self-service–this improves service, speeds transactions, builds brand loyalty, and saves money.
Oh, really? In no particular order, let’s take this point-by-point. (more…)